Consumer Behavior And Culture
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Language: en
Pages: 473
Pages: 473
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in th
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2004 - Publisher: SAGE
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The aut
Language: en
Pages: 369
Pages: 369
Type: BOOK - Published: 2015 - Publisher: Frontiers in Culture and Psych
"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine
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