Consumer Behaviour And Advertising Management

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About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities
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This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and contro
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This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On