Consumer Behaviour And Marketing Strategy

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Consumer Behavior in Marketing Strategy

Consumer Behavior in Marketing Strategy
Author :
Publisher :
Total Pages : 408
Release :
ISBN-10 : CORNELL:31924050716434
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Consumer Behavior in Marketing Strategy by : John A. Howard

Download or read book Consumer Behavior in Marketing Strategy written by John A. Howard and published by . This book was released on 1989 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consum