Consumer Driven Demand And Operations Management Models

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Consumer-Driven Demand and Operations Management Models

Consumer-Driven Demand and Operations Management Models
Author :
Publisher : Springer Science & Business Media
Total Pages : 488
Release :
ISBN-10 : 9780387980263
ISBN-13 : 0387980261
Rating : 4/5 (261 Downloads)
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Book Synopsis Consumer-Driven Demand and Operations Management Models by : Serguei Netessine

Download or read book Consumer-Driven Demand and Operations Management Models written by Serguei Netessine and published by Springer Science & Business Media. This book was released on 2009-06-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.


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