Consumer Research

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Consumer Research

Consumer Research
Author :
Publisher : Routledge
Total Pages : 430
Release :
ISBN-10 : 9781134690022
ISBN-13 : 1134690029
Rating : 4/5 (029 Downloads)
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Book Synopsis Consumer Research by : Stephen Brown

Download or read book Consumer Research written by Stephen Brown and published by Routledge. This book was released on 2005-06-23 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research


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