Coping with Retail Giants
Author | : A. Coskun Samli |
Publisher | : Springer |
Total Pages | : 352 |
Release | : 2015-04-23 |
ISBN-10 | : 9781137476340 |
ISBN-13 | : 1137476346 |
Rating | : 4/5 (346 Downloads) |
Download or read book Coping with Retail Giants written by A. Coskun Samli and published by Springer. This book was released on 2015-04-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.