Corporate Level Strategy
Author | : Olivier Furrer |
Publisher | : Routledge |
Total Pages | : 299 |
Release | : 2016-04-13 |
ISBN-10 | : 9781317928102 |
ISBN-13 | : 1317928105 |
Rating | : 4/5 (105 Downloads) |
Download or read book Corporate Level Strategy written by Olivier Furrer and published by Routledge. This book was released on 2016-04-13 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.