Crafting Customer Experience Strategy
Author | : Sapna Popli |
Publisher | : Emerald Group Publishing |
Total Pages | : 257 |
Release | : 2021-05-04 |
ISBN-10 | : 9781839097102 |
ISBN-13 | : 1839097108 |
Rating | : 4/5 (108 Downloads) |
Download or read book Crafting Customer Experience Strategy written by Sapna Popli and published by Emerald Group Publishing. This book was released on 2021-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.