Creativity In Business A Practical Guide For Creative Thinking

Download or read book Organizational Creativity written by Gerard J. Puccio and published by SAGE Publications. This book was released on 2017-03-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.