Critical Evaluation of Internet Advertising
Author | : Marcella Vurro |
Publisher | : GRIN Verlag |
Total Pages | : 24 |
Release | : 2010-02-02 |
ISBN-10 | : 9783640526260 |
ISBN-13 | : 3640526260 |
Rating | : 4/5 (260 Downloads) |
Download or read book Critical Evaluation of Internet Advertising written by Marcella Vurro and published by GRIN Verlag. This book was released on 2010-02-02 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.