Crm Project Management

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The CRM Project Management Handbook

The CRM Project Management Handbook
Author :
Publisher : Kogan Page Publishers
Total Pages : 248
Release :
ISBN-10 : 0749438983
ISBN-13 : 9780749438982
Rating : 4/5 (982 Downloads)
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Book Synopsis The CRM Project Management Handbook by : Michael Gentle

Download or read book The CRM Project Management Handbook written by Michael Gentle and published by Kogan Page Publishers. This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.


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