Customer Engagement Marketing
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Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2017-08-29 - Publisher: Springer
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2012-05-01 - Publisher: John Wiley & Sons
A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g
Language: en
Pages: 531
Pages: 531
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr
Language: en
Pages: 377
Pages: 377
Type: BOOK - Published: 2019-12-17 - Publisher: SAGE Publications
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepr
Language: en
Pages: 315
Pages: 315
Type: BOOK - Published: 2015-12-14 - Publisher: Routledge
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard
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