Customer Equity Management
| Author | : Roland T. Rust |
| Publisher | : Prentice Hall |
| Total Pages | : 552 |
| Release | : 2005 |
| ISBN-10 | : 0131419293 |
| ISBN-13 | : 9780131419292 |
| Rating | : 4/5 (292 Downloads) |
Book Synopsis Customer Equity Management by : Roland T. Rust
Download or read book Customer Equity Management written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a practical framework with applied cases, and award-winning research.
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