Customer Loyalty
| Author | : Jill Griffin |
| Publisher | : Jossey-Bass |
| Total Pages | : 260 |
| Release | : 1997-06-26 |
| ISBN-10 | : IND:30000053334607 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Customer Loyalty by : Jill Griffin
Download or read book Customer Loyalty written by Jill Griffin and published by Jossey-Bass. This book was released on 1997-06-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.
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