Customer Relationship Marketing

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Relationship Marketing

Author	: Regis Mckenna
Publisher	: Basic Books
Total Pages	: 260
Release	: 1993-05-21
ISBN-10	: 0201622408
ISBN-13	: 9780201622409
Rating	: 4/5 (409 Downloads)

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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

Relationship Marketing Related Books

Language: en
Pages: 260

Relationship Marketing

Authors: Regis Mckenna

Categories: Business & Economics

Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

Language: en
Pages: 244

Customer Relationship Marketing

Authors: Merlin Stone

Categories: Business & Economics

Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

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Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th

Language: en
Pages: 371

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Authors: Naresh K Malhotra

Categories: Business & Economics

Type: BOOK - Published: 2020-12-04 - Publisher: World Scientific

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Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepur

Language: en
Pages: 547

Strategic Customer Management

Authors: Adrian Payne

Categories: Business & Economics

Type: BOOK - Published: 2013-03-28 - Publisher: Cambridge University Press

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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this

Language: en
Pages: 406

Customer Relationship Management

Authors: SCN Education

Categories: Technology & Engineering

Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

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This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, busi