Cutting Edge
Author | : Gordon McKibben |
Publisher | : Harvard Business Press |
Total Pages | : 429 |
Release | : 1998 |
ISBN-10 | : 0875847250 |
ISBN-13 | : 9780875847252 |
Rating | : 4/5 (252 Downloads) |
Download or read book Cutting Edge written by Gordon McKibben and published by Harvard Business Press. This book was released on 1998 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.