Debates in Marketing Orientation
| Author | : Bilgehan Bozkurt |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 238 |
| Release | : 2019-01-14 |
| ISBN-10 | : 9781787698338 |
| ISBN-13 | : 1787698335 |
| Rating | : 4/5 (335 Downloads) |
Book Synopsis Debates in Marketing Orientation by : Bilgehan Bozkurt
Download or read book Debates in Marketing Orientation written by Bilgehan Bozkurt and published by Emerald Group Publishing. This book was released on 2019-01-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
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