Defending Your Brand Against Imitation
| Author | : Judith Lynne Zaichkowsky |
| Publisher | : Greenwood |
| Total Pages | : 216 |
| Release | : 1995 |
| ISBN-10 | : UOM:35128001674470 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Defending Your Brand Against Imitation by : Judith Lynne Zaichkowsky
Download or read book Defending Your Brand Against Imitation written by Judith Lynne Zaichkowsky and published by Greenwood. This book was released on 1995 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zaichkowsky (marketing, Simon Fraser U., Canada) draws upon research in consumer behavior to explain the history, evolution, and prevalence of the problem of brand imitation. Of special interest to marketing managers are her methods for guarding against brand imitation. Annotation copyright by Book News, Inc., Portland, OR
Top