Destination Marketing And Management

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Destination Marketing and Management
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
Destination Management and Marketing: Breakthroughs in Research and Practice
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The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Strategic Perspectives in Destination Marketing
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Authors: Camilleri, Mark Anthony
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The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos
Destination Marketing
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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisation