Developing Insights on Branding in the B2B Context
| Author | : Nikolina Koporcic |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 258 |
| Release | : 2018-08-09 |
| ISBN-10 | : 9781787562752 |
| ISBN-13 | : 1787562751 |
| Rating | : 4/5 (751 Downloads) |
Book Synopsis Developing Insights on Branding in the B2B Context by : Nikolina Koporcic
Download or read book Developing Insights on Branding in the B2B Context written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2018-08-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
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