Digital Advertising
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Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Language: en
Pages: 496
Pages: 496
Type: BOOK - Published: 2017-02-17 - Publisher: Taylor & Francis
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theorie
Language: en
Pages: 293
Pages: 293
Type: BOOK - Published: 2015-03-31 - Publisher: FT Press
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
Language: en
Pages: 82
Pages: 82
Type: BOOK - Published: 2014-06-01 - Publisher: Nova Science Pub Incorporated
The United States is the worlds largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time usi
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