Digital Marketing Analytics
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Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2021-01-13 - Publisher: University of Virginia Press
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools
Language: en
Pages: 264
Pages: 264
Type: BOOK - Published: 2020-09-15 - Publisher:
From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital worl
Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2024-01-25 - Publisher: Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and imple
Language: en
Pages: 727
Pages: 727
Type: BOOK - Published: 2014-01-08 - Publisher: John Wiley & Sons
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and im
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2015 - Publisher: Pearson Education
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering expert