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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
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'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, beca
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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of
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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operat
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