Digital Transformation For Fashion And Luxury Brands

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Digital Transformation for Fashion and Luxury Brands
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Zusammenfassung: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformation
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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
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The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over
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This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines