Digitalization In The Luxury Fashion Industry
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Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2020-07-13 - Publisher: Springer Nature
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over
Language: en
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Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
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Pages: 318
Type: BOOK - Published: 2019-04-29 - Publisher: SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
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Pages: 483
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
Language: en
Pages: 211
Pages: 211
Type: BOOK - Published: 2020-11-22 - Publisher: Routledge
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a
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