Doing Anthropology in Consumer Research
| Author | : Patricia L Sunderland |
| Publisher | : Routledge |
| Total Pages | : 369 |
| Release | : 2016-06-16 |
| ISBN-10 | : 9781315430164 |
| ISBN-13 | : 1315430169 |
| Rating | : 4/5 (169 Downloads) |
Book Synopsis Doing Anthropology in Consumer Research by : Patricia L Sunderland
Download or read book Doing Anthropology in Consumer Research written by Patricia L Sunderland and published by Routledge. This book was released on 2016-06-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors’ own research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.
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