Doing Focus Groups
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Type: BOOK - Published: 2018-09-03 - Publisher: SAGE
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
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Type: BOOK - Published: 1999-02-22 - Publisher: SAGE
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu
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Pages: 268
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Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to
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