Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
| Author | : Kapoor, Avinash |
| Publisher | : IGI Global |
| Total Pages | : 429 |
| Release | : 2013-08-31 |
| ISBN-10 | : 9781466644311 |
| ISBN-13 | : 1466644311 |
| Rating | : 4/5 (311 Downloads) |
Book Synopsis Dynamics of Competitive Advantage and Consumer Perception in Social Marketing by : Kapoor, Avinash
Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
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