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Principles and Practice of Marketing
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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments
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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wir
Entrepreneurship Marketing
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Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overst
EBOOK: Principles and Practice of Marketing
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Pages: 845
Authors: JOBBER, DAVID/E
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Type: BOOK - Published: 2016-03-16 - Publisher: McGraw Hill

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EBOOK: Principles and Practice of Marketing