Economics And Management Of Franchising Networks

Download or read book Economics and Management of Franchising Networks written by Josef Windsperger and published by Springer Science & Business Media. This book was released on 2004-06-08 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.