Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
| Author | : Brian D. Till |
| Publisher | : Pearson Education |
| Total Pages | : 22 |
| Release | : 2009-10-16 |
| ISBN-10 | : 9780132143240 |
| ISBN-13 | : 0132143240 |
| Rating | : 4/5 (240 Downloads) |
Download or read book Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love written by Brian D. Till and published by Pearson Education. This book was released on 2009-10-16 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....
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