Entrepreneurial Marketing for SMEs
Author | : Luca Cacciolatti |
Publisher | : Springer |
Total Pages | : 368 |
Release | : 2015-10-26 |
ISBN-10 | : 9781137532589 |
ISBN-13 | : 1137532580 |
Rating | : 4/5 (580 Downloads) |
Download or read book Entrepreneurial Marketing for SMEs written by Luca Cacciolatti and published by Springer. This book was released on 2015-10-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.