Essays In Consumer Behavior And Pricing

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Essays in Consumer Behavior and Pricing

Essays in Consumer Behavior and Pricing
Author :
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Total Pages : 450
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ISBN-10 : OCLC:910847285
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Essays in Consumer Behavior and Pricing by : Ammara Mahmood

Download or read book Essays in Consumer Behavior and Pricing written by Ammara Mahmood and published by . This book was released on 2014 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This dissertation addresses two major themes in behavioral pricing; how consumers construct and use reference prices to judge the attractiveness of a price, and