Essentials Of Marketing

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Essentials of Marketing

Author	: Edmund Jerome McCarthy
Publisher	: Irwin Professional Publishing
Total Pages	: 524
Release	: 1988
ISBN-10	: PSU:000014008788
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Essentials of Marketing by : Edmund Jerome McCarthy

Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array

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Essentials of Marketing

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Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries

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Essentials of Marketing

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Essentials of Marketing pioneered an innovative structure--using the "Four Ps" framework first introduced by Jerome McCarthy--with a managerial approach. The 16