Event Portfolio Management
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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it
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Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to even
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Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of differe
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Business Driven Project Portfolio Management covers the top 10 risks that threaten project portfolio management success and offers practical alternatives to hel
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Operational integrity and its feasibility --