Excellence In Advertising

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Excellence in Advertising

Excellence in Advertising
Author :
Publisher : Routledge
Total Pages : 301
Release :
ISBN-10 : 9780750644792
ISBN-13 : 0750644796
Rating : 4/5 (796 Downloads)

Book Synopsis Excellence in Advertising by : Leslie Butterfield

Download or read book Excellence in Advertising written by Leslie Butterfield and published by Routledge. This book was released on 1999 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in Advertising comprises a collection of essays on the rudiments of advertising from Britain's top figures in the industry.


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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners –
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While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertisi