Exploring Omnichannel Retailing
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Type: BOOK - Published: 2018-12-05 - Publisher: Springer
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, a
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The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales trans
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“In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they wa
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The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth
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