Eye Tracking For Visual Marketing
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Language: en
Pages: 105
Pages: 105
Type: BOOK - Published: 2008 - Publisher: Now Publishers Inc
Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes
Language: en
Pages: 269
Pages: 269
Type: BOOK - Published: 2007-09-19 - Publisher: Psychology Press
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives
Language: en
Pages: 345
Pages: 345
Type: BOOK - Published: 2013-12-11 - Publisher: Springer Science & Business Media
Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary fiel
Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2007-09-14 - Publisher: Springer Science & Business Media
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these syst
Language: en
Pages: 793
Pages: 793
Type: BOOK - Published: 2011-09-22 - Publisher: OUP Oxford
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives