Fashion Branding And Communication
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Language: en
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Type: BOOK - Published: 2017-04-26 - Publisher: Springer
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu
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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin
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Pages: 284
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
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Pages: 186
Pages: 186
Type: BOOK - Published: 2012-11-01 - Publisher: A&C Black
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2021-09-20 - Publisher: Springer Nature
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
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