Fashion Promotion In Practice
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Language: en
Pages:
Pages:
Type: BOOK - Published: 2016 - Publisher:
Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashio
Language: en
Pages: 217
Pages: 217
Type: BOOK - Published: 2016-01-28 - Publisher: Bloomsbury Publishing
Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining lo
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2010-06-21 - Publisher: Fairchild Books
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and h
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