Favorite Brand Name Chinese Collection

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From Chinese Brand Culture to Global Brands

Author	: W. Zhiyan
Publisher	: Springer
Total Pages	: 187
Release	: 2013-10-08
ISBN-10	: 9781137276353
ISBN-13	: 1137276355
Rating	: 4/5 (355 Downloads)

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Book Synopsis From Chinese Brand Culture to Global Brands by : W. Zhiyan

Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

From Chinese Brand Culture to Global Brands Related Books

Language: en
Pages: 187

From Chinese Brand Culture to Global Brands

Authors: W. Zhiyan

Categories: Business & Economics

Type: BOOK - Published: 2013-10-08 - Publisher: Springer

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global domi

Language: en
Pages: 436

Brand New China

Authors: Jing Wang

Categories: Business & Economics

Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur

Language: en
Pages: 272

New Asian Emperors

Authors: George T. Haley

Categories: Business & Economics

Type: BOOK - Published: 2012-11-26 - Publisher: John Wiley & Sons

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Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglome

Language: en
Pages: 400

A Chinese Commercial Guide; consisting of a collection of details and regulations respecting foreign trade with China, sailing directions, tables, etc. ... Fourth edition, revised and enlarged

Authors: Samuel Wells Williams

Categories:

Type: BOOK - Published: 1856 - Publisher:

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Language: en
Pages: 235

How to Manage a Successful Business in China

Authors: Johan Bjrkstn

Categories: Business & Economics

Type: BOOK - Published: 2010 - Publisher: World Scientific

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This unique book discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Bjrkstn, who success