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Download or read book Principles of Marketology, Volume 2 written by Hashem Aghazadeh and published by Springer. This book was released on 2017-04-28 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.