Football Brands

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Football Brands

Author	: S. Bridgewater
Publisher	: Springer
Total Pages	: 202
Release	: 2010-04-29
ISBN-10	: 9780230281363
ISBN-13	: 0230281362
Rating	: 4/5 (362 Downloads)

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Book Synopsis Football Brands by : S. Bridgewater

Download or read book Football Brands written by S. Bridgewater and published by Springer. This book was released on 2010-04-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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