From Categories to Categorization
| Author | : Rodolphe Durrand |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 413 |
| Release | : 2017-03-28 |
| ISBN-10 | : 9781787142381 |
| ISBN-13 | : 1787142388 |
| Rating | : 4/5 (388 Downloads) |
Book Synopsis From Categories to Categorization by : Rodolphe Durrand
Download or read book From Categories to Categorization written by Rodolphe Durrand and published by Emerald Group Publishing. This book was released on 2017-03-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
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