Fundamentals Of International Business

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Fundamentals of International Business
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Using real world examples and instructive case studies, this resource helps students gain a well-rounded understanding of international business theory and prac
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(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin Co
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
International Business
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Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory