Fundamentals of Marketing
Author | : Paul Baines |
Publisher | : Oxford University Press, USA |
Total Pages | : 404 |
Release | : 2020-12-29 |
ISBN-10 | : 9780198829256 |
ISBN-13 | : 0198829256 |
Rating | : 4/5 (256 Downloads) |
Download or read book Fundamentals of Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2020-12-29 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.