Game Based Marketing

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Game-Based Marketing
Language: en
Pages: 240
Authors: Gabe Zichermann
Categories: Business & Economics
Type: BOOK - Published: 2010-03-09 - Publisher: John Wiley & Sons

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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innov
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Type: BOOK - Published: 2019-11-28 - Publisher: Bloomsbury Publishing

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Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a t
Game-Based Marketing
Language: en
Pages: 240
Authors: Gabe Zichermann
Categories: Business & Economics
Type: BOOK - Published: 2010-03-29 - Publisher: John Wiley & Sons

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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innov
Innovation and Marketing in the Video Game Industry
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Pages: 279
Authors: David Wesley
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Type: BOOK - Published: 2016-05-23 - Publisher: CRC Press

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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influe
Gamification Marketing For Dummies
Language: en
Pages: 304
Authors: Zarrar Chishti
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Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamifica