Generation Y

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Tourism and Generation Y

Tourism and Generation Y
Author :
Publisher : CABI
Total Pages : 182
Release :
ISBN-10 : 9781845936013
ISBN-13 : 1845936019
Rating : 4/5 (019 Downloads)

Book Synopsis Tourism and Generation Y by : Pierre Benckendorff

Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.


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