George Gallup In Hollywood

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George Gallup in Hollywood

George Gallup in Hollywood
Author :
Publisher : Columbia University Press
Total Pages : 304
Release :
ISBN-10 : 0231121334
ISBN-13 : 9780231121330
Rating : 4/5 (330 Downloads)

Book Synopsis George Gallup in Hollywood by : Susan Ohmer

Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.


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