Global Markets And Global Impact Of Sports
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This handbook illustrates the utility of global sport as a lens through which to disentangle the interconnected political, economic, cultural, and social patter
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Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the Wo
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How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book exami
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Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- List of contributors -- Part I Global perspectives -- 1 Int